Palestrante: Tatiana Iwai (ESAGS – School of Management and Business)
This study investigates the effects of the nature of prior relationship on the cognitive and behavioral responses of an injured party after an alleged trust violation. We argue that these responses depend on the basis of trust (calculative or relational trust) that fosters cooperation in the relationship. On the cognitive level, we compare the effects that different types of previous relationship exert on the perceived trustworthiness and willingness to reconcile following a negative event. On the behavioral level, we compare these effects on the risk position taken after the adverse event. Results from an experiment showed that, compared to relationships based on calculative trust, the ones based on relational trust are more resistant to negative events, since they lead to more positive causal attribution and greater perceived trustworthiness of the other. Moreover, relationships based on relational trust lead to higher risk position taken after an adverse event.
Data: 6 de março de 2013 (quarta-feira)
Local: Campus Insper Instituto de Ensino e Pesquisa
Rua Quatá, 300 – Vila Olímpia
Sala 203 – 2º andar