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Marcos Lisboa receives new award for his work in the education sector

Last Thursday, August 27, Marcos Lisboa, president of Insper, received the “Executivo de Valor” (“Executive of Value,” in a free translation) in the Education Sector award. The distinction is granted by Valor Econômico, a leading business news outlet in Brazil. In its 20th edition, the award recognizes 23 CEOs, who are elected by a panel of headhunters from 16 consulting firms.

According to Valor, to deserve the title of “Executivo de Valor” — amid the economic uncertainties of 2019 and before the big test of the pandemic in 2020 —, company presidents needed to demonstrate the ability to be ahead of what the market demands, expertise in building high-performance teams, attention to organizational reputation, a keen eye for innovation management, and incentive to digital transformation.

“I would like to thank Valor Econômico for the award and emphasize that the pandemic has brought immense challenges, especially for a school. The transition to the remote environment had been very abrupt. The challenges were brought up both to the classroom and school management. The post-pandemic challenge will be learning how to reconcile these two worlds — [defining] what can be remote, and is working very well, and what should be in person”, said Marcos.

See the full list of recipients by clicking here.

Insper Community seeks to mitigate COVID-19’s impacts
Since the onset of the pandemic, the Insper Community has intensified its efforts to generate knowledge that positively impacts society and daily seeks ways to support the fight against the new coronavirus.
Initiatives by professors, students, alumni, associates, and partner companies have made a difference in the lives of hundreds of people, aiming at mitigating the impacts of COVID-19. Learn more about these initiatives by clicking here.

Insper Metricis releases new issue of its social and environmental impact assessment guide

Following the joint efforts of the entire Insper Community to mitigate the impact of COVID-19, we are producing exclusive content to collaborate in decision-making and in overcoming the challenges of this period.

Generating knowledge that positively impacts society is one of our missions and. At the moment, we reinforce our course of action with a series of interviews, news stories, videos, and webinars that address various topics and highlight care and guidelines that we must all pay attention to during social isolation

In the following interview, Sérgio Lazzarini, Coordinator of Insper Metricis, discusses the release of the new issue of Insper Metricis’ Social and Environmental Impact Assessment Guide, talks about the new blog at Exame magazine(the leading business publication in Brazil), and analyzes the effects of the pandemic on impact assessment. Please see below:

1) What are the highlights of this new issue of the Social and Environmental Impact Assessment Guide?

We made several refinements to this new version. There is a more detailed discussion on how to define the target population of the project. There are also new elements to assist in designing a theory of change and selecting metrics. We also added a final section to briefly discuss how we can complement the measurement process with an economic analysis of the results obtained.

2) In general terms, what is the objective of the Social and Environmental Impact Assessment Guide?

The Social and Environmental Impact Assessment Guide aims to serve as a practical reference so that actors related to social and environmental projects learn about and manage the initiatives implemented based on evidence — whether they are governments, companies, non-profit organizations, or investors, among others.

Therefore, the document suggests a series of steps ranging from identifying the problem to be faced to selecting methods for impact measurement. It was conceived as a way of translating impact management concepts and tools so that public and private administrators can establish plans to measure and monitor the results of their activities.

3) In your opinion, does this pandemic period bring even more relevance to the Social and Environmental Impact Assessment? If so, for what reasons?

Worldwide, there are now trials on vaccines and treatments for COVID-19 that essentially follow methods that we discuss in the Guide— for instance, comparing “treated” individuals to a group of “control” individuals who do not receive the vaccine or drug. Still, there are people and government officials who insist on recommending treatments without proper evidence of an effective outcome. The same goes for any intervention that aims to improve people’s lives. For example, a company may want to tighten support actions so that its suppliers can overcome the crisis. The Guide suggests ways to design a measurement plan for these interventions.

4) What recommendations do you make to everyone involved in planning, executing, and evaluating impact projects, especially thinking about post-pandemic scenarios?

Unfortunately, we will have tough months ahead. It is crucial now to think about how we can focus support actions on the most vulnerable and well-designed theory of change that allows for not only incorporating complementary actions but also helping in choosing good metrics. For instance, we know that just providing credit for individuals in difficulty is not enough. It may be important, in your theory of change, to incorporate training and capacity building activities so that people make better use of these resources. Also, monitor the results over time, making route corrections, and adjusting the project with the lessons learned.

5) Besides the release of the Guide’s new issue, we have the brand new Metricis blog at Exame magazine’s portal. What can we expect regarding its content and topics worked on at the site?

In this blog, named “Social Impact”, we will essentially discuss how to base social projects based on evidence and good theory. In a world where ideologies and preconceptions, unfortunately, end up having their space, it is crucial to make use of updated methodologies, best practices, and rigorous studies that can generate the best recommendations and the greatest learning. We heartily invite everyone to access the blog and give us suggestions!

Sergio Lazzarini is the Holder of the Chafi Haddad Chair at Insper. He teaches at our school since 2002. He had been a visiting professor at Harvard University, HEC-Paris, Insead, University of St Gallen, Imperial College, and the University of Utah. He has recently researched business strategies in emerging markets, how to establish relationships between private companies and the public sector, and the growing field of impact investments. Prof. Lazzarini also coordinates Insper Metricis, which is Insper’s Measurement Center for Social and Environmental Impact Investments. His most recent books are Capitalismo de Laços (Capitalism of Ties) (Campus/Elsevier, 2011) and Reinvesting State Capitalism (Harvard University Press, 2014, and Companhia das Letras publishing house, 2015, with Aldo Musacchio). He holds a Ph.D. in Business Administration (in the fields of Organization and Strategy) from John M. Olin School of Business, Washington University.

Challenges woman usually face intensify in this pandemic period

Following the joint efforts of the entire Insper Community to mitigate the impact of COVID-19, we are producing exclusive content to collaborate in decision-making and in overcoming the challenges of this period.

Generating knowledge that positively impacts society is one of our missions and. At the moment, we reinforce our course of action with a series of interviews, news stories, videos, and webinars that address various topics and highlight care and guidelines that we must all pay attention to during social isolation

In the following interview, Regina Madalozzo, professor at Insper and coordinator of the Gender Studies Center within our Center for Business Studies, analyzes the main challenges for women’s professional lives in this time of the pandemic, the female role in the front line of the fight against the new coronavirus, the increase in cases of domestic violence in this period, and the prominence achieved by countries with women in the leadership. Please see below:

1) What are the main challenges for women’s professional lives in this time of pandemic?

For all people, remote work is challenging, even because it is not usual. For women, we know that the challenges are additional to those that men face. As domestic responsibilities are not usually well-divided in families (and between couples), most of the domestic work (cleaning, cooking, etc.) falls on women. Also, when children are present, they require school support (given that classes have been online, and children are demanding more attention and help with schoolwork).

Thus, while women are dealing with the typical challenges of confinement and remote work, a huge part of “invisible” work falls on them. It further penalizes those professionals during the pandemic.

2) In Brazil, 85% of nursing professionals are women who are at the forefront of the fight against the new coronavirus. Women are also the majority in some categories which are more vulnerable to the pandemic economically, such as domestic workers. Do this data reveal anything to us?

They reveal two interesting characteristics of the job market: occupational segregation and job insecurity. On the first point, we know that men and women — in many professions — are segregated. Sometimes, in a field as a whole (engineering, for example, with remarkably high participation of men and low of women); other times, within the same area, such as in health.

Although we have high participation of women in medicine (they are already over 50% of those entering college programs in it), there are still few women considered exponents as doctors. (We can check that in a news story published last year by the Brazilian newspaper Folha de S. Paulo, telling that people voted for the best doctors in São Paulo by specialty. They did not choose any woman.)

In nursing, even more than in medicine, the participation of women is especially high. It has a consequence of the history of the profession — often linked to the work of religious women in the healthcare and fostering of sick people. However, it is also related to a lower status in professional terms. Moreover, those lower-status professions (other examples are nursery schoolteachers, caregivers for the elderly, etc.), although of extreme importance, are generally professions with a high frequency of women as practitioners. It brings us to the second point, which is the precariousness of work.

In Brazil, domestic workers (and here, I include day laborers) are the category with the lowest formal employment record. Several efforts have already been made to regularize this work. However, as it is a contract between an individual and another, control is difficult. Also, the professionals themselves do not always want it nor understand the real importance of the formal employment relationship.

Thus, in an economic crisis, as the one unveiled in this pandemic, we see women both on the front lines for health defense (like nurses) and as one of the categories most affected by social isolation. (Such is the case for domestic workers: Many already lost their jobs; others are feeling compelled to work and take risks daily to keep them.)

3) How do you analyze the increase in domestic violence in this period? How should women and society take action in this situation?

Domestic violence grew in many countries during the pandemic. In Italy, the data shows an increase of over 100% in the first four months of the year 2020. In Brazil, although the data is not yet official, we already have an alarming rate of domestic violence in “normal” situations. According to the Ministry of Women, Family, and Human Rights, April this year presents a 35% increase in accusations of domestic violence when compared to the previous year. In São Paulo, the rate of domestic violence rose by around 45% when compared to last year, according to data from the Brazilian Forum on Public Safety in São Paulo. Those data reveal that the pandemic and confinement indeed aggravated domestic violence.

Our reaction must be greater than just the astonishment of the data. Women who suffer domestic violence must have the option to leave their homes and be protected by their families (which is often not possible) or the Central State itself. Offenders (and most of the offenders are male) should be punished with the rigor of the law. We, as a society, need to be aware of what happens around us to help those people. They are women and, often, children who are going through this period of isolation in a much more painful way: With fear.

Violence against women happens not just because men are nervous about losing their jobs, lack of money, or excessive alcohol consumption. Violence happens due to the social condition we live in and the differences between men and women. Also, due to the difficulty that we have, until today, to ensure that men and women have the same rights and duties.

When domestic violence occurs, behind it, there is the idea of someone who “heads” the house and, therefore, has additional rights over other residents. Their wishes and desires should be satisfied before the wishes and desires of others. Their concerns and problems become superior to those of other people. So, violence can end up happening. Eliminating domestic violence requires awareness and intense work to place women also as families’ protagonists (as many already are) and worthy of sharing this responsibility with their partners.

4) What is your analysis of the prominence achieved by countries led by women in combating the new coronavirus?

Interestingly, it is precisely those women leaders who have stood out the most during this period. My view is that this is not because women would be “better” leaders than men. I firmly believe that there is no difference between men and women in leadership skills.

However, there is a difference between the societies of the countries that elected these women (such as New Zealand’s Prime Minister Jacinda Ardern) and those of the countries that elected men who are more averse to social confinement and comprehensive protection measures for residents. The difference is cultural. My opinion is that the countries that elected those women as leaders value the characteristics of a “human pragmatism”. They are speed and efficiency in decision-making — accepting the risk of acting in excess of prevention than accepting the risk of a higher number of deaths — and valuing the lives of all people.

Regina Madalozzo holds a Ph.D. in Economics from the University of Illinois at Urbana-Champaign, United States. She graduated from PUC-Rio and earned a master’s degree from the Federal University of Rio Grande do Sul, both in Economics. She has been an Associate Professor at Insper since 2002. Her research field is labor economics focused on the job market for women.

Regina is Coordinator of the Gender Studies Center within our Center for Business Studies. She takes part in several forums related to women’s empowerment and the presence of women in the leadership of companies.