The Advanced Program in Digital Transformation: Management, Operations, and Technology at Insper aims to offer the market well-rounded professionals who deeply understand new technologies and lead the digital transformation process through contemporary management practices.

For organizations, this means new business models, processes, and products aligned with their strategies and consumer market needs.

Digital transformation in businesses is rapidly occurring across various sectors, revolutionizing value creation for customers through new business models and emerging technologies such as artificial intelligence, the internet of things, big data, blockchain, virtual and augmented reality, among others.

This scenario requires highly qualified professionals capable of managing these innovations with multifunctional and agile teams, aligning them with the organization's culture and digital strategy.

The Advanced Program in Digital Transformation at Insper prepares the student to:

• Evaluate positioning strategies in competitive environments with constant technological changes, exploring challenges and opportunities of digital transformation;
• Analyze methodologies to achieve operational excellence, producing goods and services that effectively meet customer needs;
• Select analytical tools and emerging technologies to add value to customers, aligning with operational and decision-making processes;
• Lead organizational changes by realigning culture and processes to the management practices of digital transformation.