Home/Faculty & Research/Family Business Platform

Family Business companies have unique competitive advantages in the current world business scenario. Insper believes in these strengths and the importance of Family Businesses for the Brazilian economy. We trust in their unequivocal commitment to the communities where they operate and their extraordinary impact on our country’s development. 

We created the Platform to align academic content and address and integrate events, groups, courses, and applied research related to Family Businesses.


Short-term courses aimed at deepening students’ specific knowledge on topics such as legal and resource-management factors, for instance. Also, programs focused on solving challenges faced by family business members. Medium-term courses for more experienced individuals who own a company or serve as CEOs holding equity interests. Elective courses in Undergraduate and Graduate programs. 


Preparation of mini-case and case studies on Brazilian Family Businesses. Also, appliedresearch projects with the purpose of creating national references. The research initiatives are from the Center for Business Studies (CENEG, for its acronym in Portuguese). There, we created the Family Business Hub (NNF). 

Forums and Groups 

  • Family Business Club for undergraduate and executive education students. 
  • Biannual meetings of undergraduate students and alumni. 
  • Biannual meetings of students and alumnifrom Executive Education, MBA, and Lato Sensu Graduate programs. 
  • Events open to the public with national and international guests. 

Carolina da Costa
Marcelo Orticelli 

General Coordination of the Platform
Aline Porto
Rodrigo Amantea 

Research Projects – CENEG/NNF
Center for Business Studies/Family Business Hub – David Kallás 

Academic Coordination
Guilherme Martins – Undergraduate Programs
Guy Cliquet – Lato Sensu Graduate Programs
Rodrigo Amantea – Executive Education 

Head Professors of Executive Courses
Luciene Franzim
Luiz Lima
Guilherme Mammana
Marcelo Binder 

Family Business Club
Thiago Penido
Center for Entrepreneurship (CEMP) – Vinícius Picanço and Víctor Macul
Alumni Community – Gisele Amorim 

Events and Family Business Forums
Communication & Events – Bruna Ancheschi Lopes
Executive Education – Dalila Assunção 

Contact Us