Corporate Strategy Development: international distance model for the brazilian market

Dissertações 2013
Insper Instituto de Ensino e Pesquisa

Aluno: Bartosz Paweł Wiśniewski
Linha de Pesquisa: Estratégia Corporativa

WIŚNIEWSKI, Bartosz Paweł. Corporate Strategy Development: International Distance Model for the Brazilian Market. 2013. 53 f. Dissertation (Master’s) – Insper Instituto de Ensino e Pesquisa, São Paulo, 2013.

This paper aims to understand and examine the critical factors, which might help the companies willing to export to Brazil to enter that market. Those factors can be also defined as distances between Brazil and the other countries (companies) and have been analysed in the International Distance Model. In order to understand the findings of that model, it has been applied to one real world example of the Polish company exporting its product to Brazil.Based on the correlation analysis of the Brazilian import values (from each country), the study supports two hypothesis, which are related to the administrative and geographical parts of the International Distance Model. It concludes that the companies from the other countries should not treat the lack of the common ground in the administrative dimensions, as well as the existence of the large geographic distance, as the barrier to export its products to Brazil. The International Distance Model is supported by one case study of the Polish company exporting to Brazil, which reveals that in case of the distant countries, the difference between them might reveal certain opportunities that could have not been used in the local markets.

Palavras-Chave: Export; Import; Internationalization strategy; Brazil; Corporate strategy

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