Os professores Danny Claro e Tatiana Iwai, o aluno Paulo Ricardo Marin (do MPA) e o professor Gustavo TavaresProfessors Danny Claro and Tatiana Iwai, student Paulo Ricardo Marin (from the MPA), and Professor Gustavo Tavares

 

The National Association of Graduate Studies and Research in Business Administration (EnANPAD) meeting is one of the most important conferences in the fields of Business Administration and Accounting. The event gathers around 2,000 participants annually, promoting debates and interaction among researchers, professionals, and international guests. This year, the 48th edition of the annual meeting was held from September 16 to 18 at the Federal University of Santa Catarina (UFSC) in Florianópolis, with the central theme “Rethinking the Role of Organizations in a Changing World.” Insper had a significant presence, presenting 11 papers throughout the event.

 

Among the presented papers, one of the highlights was “The Impact of Using Polarized Language on Support for Public Interest Themes,” which received an honorable mention for an innovative paper at EnANPAD. The paper was written by Ícaro Caniçali, a student of the M.Sc. in Public Policy (MPP), and his advisor, Gustavo Tavares, coordinator of the Center for People in Government at Insper, who presented the paper at the event.

 

“This work emerged from the need to better understand the current moment of political polarization experienced in Brazil and around the world. More specifically, observing the impact of communication that uses characteristic terms of political poles, right and left, on people's attitudes towards a particular public interest political theme,” said Ícaro. In this investigation, the authors used generative artificial intelligence to construct experimental scenarios, an uncommon approach among studies on the subject.

 

Felipe Nako, another Insper student, presented his thesis results in the M.Sc. in Business Administration (MPA). “When I started the master's program, I had in mind that I wanted to do research that I felt would bring a contribution to society. Throughout the program, I got to know the area of competitive strategy and, more specifically, antitrust defense, which in Brazil is the responsibility of CADE,” explained Felipe. “The objective of the research was to analyze the impacts on the quality of service for the beneficiaries of two health plan operators after their merger.”

 

Also an MPA student, Paulo Ricardo Marin gave a positive assessment of his participation in EnANPAD. He presented the paper “Developing Leaders: How Different Tools Contribute to This Process?” “It was an incredible experience, as it was my first conference. Being able to present my research and discuss it with other people who are interested and research the topic, as well as attending other presentations and getting to know other research lines happening, was a great learning process,” he stated. “And I was very proud to represent Insper at this event, together with the professors who gave me all the support, especially Professor Gustavo Tavares, who was my advisor.”

 

Thiago Bezerra de Menezes Riva, also an MPA student, presented the paper “Talent Culture or Growth Culture? The Effects of Organizational Mindset on Financial Performance via Satisfaction with Culture.” According to Professor Tatiana Iwai, who supervised the student alongside Professor Rinaldo Artes, this paper compared companies with cultures focused on talent and skill development, the so-called growth mindset, with those that adopt the fixed mindset, where talent is seen as ready. “The study indicates that companies with a growth mindset show better financial performance and greater employee satisfaction with organizational culture,” summarized Tatiana.

 

At EnANPAD, the faculty member presented the paper “The Effects of Using Emoticons on the Effectiveness of Voice in Digital Messages,” produced with Leandro Tavolassi, an MPA student she supervised. “This work investigated the impact of using emoticons on the effectiveness of digital messages exchanged in remote work environments, where communication is mediated by digital platforms, such as chats and emails. The objective was to analyze how emoticons affect both messages with positive content, called ‘promotional voice’ (suggestions and ideas), and those with negative content, called ‘prohibitive voice’ (concerns and problems).”

 

The professor also presented the paper “The Effect of Growth Mindset on Work Engagement and Performance via Cognitive Appraisals,” developed by Rinaldo Artes and Camila de Moraes Prado. “This study investigates how the difference in mindset between individuals — fixed or growth — influences work engagement and performance. People with a growth mindset, who believe in developing their skills, are seen by managers as more engaged and performing better. This happens because they tend to view work demands as challenges rather than obstacles, leading them to develop and deliver better results,” summarized the faculty member.

 

For her, it is very important for both students and professors at Insper to participate in conferences such as EnANPAD. “Dialogue with the academic community is crucial for our students as it gives them the opportunity to present their dissertation results. This process is very enriching. Besides receiving feedback, students interact with other researchers. This way, we actively contribute to the local debate and the creation of knowledge in Brazil.”

 

During the event, professors Sérgio Lazzarini and Sandro Cabral attended an editors' meeting of the Academy of Management Learning & Education (AMLE), the Academy of Management Perspectives (AMP), and the Academy of Management Review (AMR). Subsequently, they participated in a roundtable discussion on the challenges faced by researchers from emerging countries in publishing in top journals.

 

Lazzarini emphasized the importance of researchers from countries like Brazil seeking more space in major international academic journals. “Increasing the diversity of perspectives is essential for relevant issues of emerging markets to be better addressed and represented in international discussions. We need to actively participate in building new theories, rather than being mere consumers of concepts developed in other countries,” he stated.

 



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