13/10/2012
Ano: 2011
Código: WPE – 237
Autores/Pesquisadores:
Abstract:
For the efficient management of athletic clubs, it is crucial that there be a way to appropriately estimate the level of demand for the sporting events. More precise estimates allow for a more appropriate financial and operational plan, which, in turn, results in better performance of the team on the field and a higher quality of service delivery to the fans. The focus of this study is to analyze the demand for soccer matches in Brazilian stadiums through a regression model with a censored dependent variable. The model includes variables related to the economic environment, to the quality of the product and to the monetary and non-monetary incentives people have to go to the stadium.
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