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Between Unity and Diversity: Historical and Cultural Foundations of Brazilian Management
Código: WPE – 218
Over the past two decades, Brazil has increasingly established itself as one of the world’s foremost emerging economies. As the 8th largest economy in the world and largest in South America (World Bank, 2009), Brazil is among the world’s leading producers of key commodities, as well as a pioneer in areas such as ethanol production and genetically modified crops. As one of the members of the BRICs group of emerging economies (O’Neil, 2001), Brazil is poised to become a major player in the 21st century. As a home country of multinational corporations (MNC’s), internationally recognized companies such as Embraer, JBS-Friboi and AmBev are among the dominant forces in their respective markets.