1st Industrial Marketing Management (IMM) South America Summit

Access to the wifi

                   

EVENT PROGRAMME
OVERVIEW OF THE PROGRAMME

Wednesday 2^nd Oct: Academics-Practitioners Day

13h – 14h: Registration for the IMM SA Summit
14h – 14h15: Introduction by the Dean or Vice-Dean.
14h15 – 16h: Round table with practitioners and discussion with academics / audience

Overarching theme: Challenges and Trends in B2B – Omnichannel, digitalization, innovation and sustainability
Discussion with academics and Q&A by audience.
Mediators: Gabriel Gonzalez and Willy Bolander

16h – 16h30: Coffee Break
16h30 – 16h45: Promotion of IMM’s Academic-Practitioner Paper section
Adam Lindgreen, Tony Di Benedetto

16h45 – 18h30: Academic-Practitioner Paper development workshop
Adam Lindgreen, Ad de Jong, Rob Morgan

18h30 – 20h: Welcoming reception (Cocktail + finger food)

Thursday 3^rd Oct: IMM Summit Academic Presentations

(if necessary, parallel sessions)

9h – 10h30: Summit academic presentations
10h30 – 11h: Coffee Break
11h – 12h30: Summit academic presentations
12h30 – 14h: Lunch break
14h – 14h30:  Meet the IMM Editors Session (Adam Lindgreen, C. Anthony Di Benedetto)
14h30 – 15h30: Keynote Speaker (Christopher Plouffe)
15h30 – 16h: Coffee Break
16h – 18h: Summit academic presentations
19h – 22h:  Gala Dinner + Best Paper award

Friday 4^th Oct: IMM Summit Academic Presentations

(if necessary, parallel sessions)

9h – 10h30: Summit academic presentations
10h30 – 11h: Coffee Break
11h – 12h30: Summit academic presentations
12h30 – 14h: Lunch

End of the summit