Palestrante: Jorge Carneiro (PUC – Rio)
Research about the impact of international diversification on performance has reached mutually inconsistent findings. Hennart (2007, 2011) suggested that, among several reasons to explain this lack of consistency, there seems to be no theoretical underpinning as to why one should expect a universal relationship between the two constructs. In order to shed light on the complexities of the phenomena, in this study, we took a multi-case study approach. It was not possible (although we tried) to discern a clear relationship between certain decisions and respective performance consequences, corroborating Hennart´s (2011) arguments. This “failure” was insightful: not only do these firms seem to approach internationalizations with a more long-term perspective, but also there may be quite difficult to precisely pinpoint how each particular decision, and respective consequence to the change in the level of international diversification, would be related to performance outcomes. We also discuss how these five cases seem to corroborate (or not) with theorization about differences between emerging market multinationals (EMNEs) and developed market multinationals (DMNEs). Our findings lend credence to Ramamurti’s (2009; 2012) arguments that some EMNEs are in several aspects similar to DMNEs, but not to the “springboard” perspective (Luo and Tung, 2007).
Data: 31/07/2013 (quarta-feira)
Local: Sala Mario Haberfeld – 2º andar