Mário H. Ogasavara (Universidade de Fortaleza – UNIFOR)
International business literature suggests positive, negative, neutral and, most recently, U-shaped formats for the relationship between export experience and performance. These contradictory results have provided the motivation for this study, which draws on a combination of the structural inertia hypothesis and the liability of foreignness concept to explain the curvilinear relationship. Based on a sample of 203 Brazil-based exporters, the findings support the U-curve, and the study provides evidence that exporters’ resources and capabilities moderate the U-shaped relationship. Thus, this study makes three contributions to the literature. First, it theoretically explains why the relationship between export experience and firm performance follows a U-shape. Second, the analyses suggest that the U-shape relationship is contingent upon the exporters’ resource and capability bundles and can be partly influenced by managerial discretion. Third, the results confirm incipient evidence on the U-shaped curve in a distinct, emerging economy context.
Data: 14 de maio de 2013 (terça-feira)
Local: Campus Insper Instituto de Ensino e Pesquisa
Rua Quatá, 300 – Vila Olímpia
Sala 201 – 2º andar