New program will train communicators to be key players in the digital transformation of organizations that work with content production
With an eye on the need to train communicators capable of working with data and statistics, develop innovative tools for content production, and build compelling visual narratives, Insper launches its Master in Data Journalism, Automation, and Data Storytelling. The new lato sensu graduate program was designed for professionals in communications and related fields who want to differentiate themselves in a competitive and ever-changing market.
The new program provides total autonomy for students to reconcile their studies with their professional lives. It consists of two independent certificates — each lasting six months — and totaling 420 course hours. The Certificate in Data Journalism and Automation focuses on statistics and programming skills. The Certificate in Data Storytelling targets information design, data visualization, and multi-sensory narratives. It is possible to attend them at different times. Together, they confer upon the student a graduate lato sensu diploma.
“The Master in Data Journalism, Automation, and Data Storytelling is a unique program that brings out the latest in applying technology to journalistic production. It goes from using new sources, such as massive databases, to how to present information in immersive narratives or on new platforms, such as voice assistants. We did extensive research, and international references inspired the curriculum. For instance, the data journalism programs at Columbia Journalism School in New York and the data design and visualization programs at Parsons School of Design, also in the United States,” says Natália Mazotte, coordinator of the Insper Program in Journalism and Communications. “By the end of the course, attendees will have acquired skills to be key players in the digital transformation of organizations that work with content production. They will be able to develop automation tools, statistical analysis, and data-driven visual narratives.”
Among the differentials of the new master offered by Insper is a faculty that combines scholarly expertise with market practice, including professors responsible for internationally awarded projects. Also, a teaching methodology focused on hands-on projects for students to leave graduate with a ready-made professional portfolio.
“We have gone beyond the ‘evangelizing’ phase due to the importance of using data to produce and interpret information of public interest. What comes after the basics – knowing how to download available databases and work with spreadsheets? We still have many stories to tell with digital tracks that are little explored, such as images and text. We can use algorithms to classify and extract patterns from massive data cross-referencing”, says Natália. “Thus, we can gain more scale in news syndication. Also, explore quantitative methods that journalists have not mastered yet but grace the world’s best political science and economics papers. Apart from that, big companies have also been increasingly interested in professionals who are able to use the huge amount of data they produce to tell good stories that help us understand social patterns and those companies’ impact.”
There are no prerequisites for enrolling in the program. It will include an immersion in the first week of class to pass on the basics of data journalism and level up the knowledge necessary for the required courses.
Registrations for the Master in Data Journalism, Automation, and Data Storytelling are open until July 14. Classes are set to start on July 19. For more details, please visit the pages below:
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