INSPER NEWS

The initiative has already benefited over 78,000 families and relies on Insper’s students and faculty’s engagement and support.

The Projeto Campo Favela (Campo Favela Project) was created last March to connect small farmers’ production to favelas in São Paulo that suffer from a lack of food due to falling income and social isolation.

Until August, the initiative led by Insper professors Lars Sanches, André Duarte, Adalto Barbaceia Gonçalves, Carla Ramos, and Giuliana Isabella delivered 673 tons of food, coming directly or indirectly from 1,500 small agricultural producers, for over 78,000 families.

Since March, the project has had volunteer undergraduate students and alumni. In July, the project started to count on the support of graduate students. Besides providing interaction among the participating volunteers, the new members got involved in different project stages and enabled new strands of action.

For Insper’s Marketing professor Giuliana Isabela the admission and participation of graduate students in the initiative came at the right time. “The students who joined the project in July came in high spirits and with positive energy. They helped to cheer up those who were already participating even more”.

Social entrepreneurship contest

Among the initiatives proposed for this new Campo Favela project’s new moment is taking part in the Prêmio Empreendedor Social do Ano (Social Entrepreneur of the Year Award). The contest organized through a partnership between Folha de S. Paulo newspaper and the Schwab Foundation seeks to recognize leaders and projects committed to social transformation.

Emanuelly Alkmim de Oliveira was in the fifth semester of our Undergraduate Program in Business Administration when she learned about the project. She took classes with Lars Sanches, one of Campo Favela creators, and became interested in participating. “I believe that the most interesting thing about the project is to see the impact of what we do on a daily basis, on such an important issue as socially-vulnerable communities’ food security.”

Emanuelly started her participation in the project by supporting the operations sector. She later participated in the Folha contest registration, leading a mixed group of volunteers (from undergraduate and graduate programs). “This initiative was quite interesting. I worked together with people who also believed in the project, and we did our best for the recognition of all the work done”.

The finalists’ list is due to be released in November, and the award ceremony is scheduled to take place in December.

A Masters’ final assignment

Another of Campo Favela Project’s results was the development of an end-of-program assignment within the Advanced Program in Public Administration (PAGP, for its acronym in Portuguese), focusing on the paths of this social action. The person responsible for the work was PAGP student Maria Lúcia Moreira Delgado, who had intended to make an academic report on the project and ended up expanding the scope of the work. “I accepted the challenge of analyzing the project in my work and linked it to the public policy debate. I met professors in fields such as Marketing, Finance, and Logistics. I saw how there is a world inside Insper that I had no contact with before”.

“That end-of-program assignment can still bear fruit, bringing interesting dilemmas for discussion both in Administration and Public Policy,” comments Professor Giuliana Isabela.

The project’s institutional video

Released on September 28, the Campo Favela Project’s institutional video was also produced voluntarily and collaboratively by its participants. The purpose of that production is to tell a little about the initiative’s onset and its objectives, thus inviting the audience to get involved in the project, either as a donor or promoter. Isabella Caggiano is a PAGP student at Insper and participated in the new institutional video’s scripting and production. “Participating in the project certainly made me feel part of something bigger.”

The institutional video had direction, image coordination and capturing, as well as editing by Felipe Cohen and production coordination by Karina Martini.

Learn more and participate!
The project has not stopped, and new activities are on the cards! To learn more about the initiative, how to donate and get involved, visit the Campo Favela Project website.