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Blogdecont: students address accounting in a simple and didactic way
On an Instagram page, Business Administration and Economics students share knowledge about accounting topics
With the goal of disseminating knowledge on accounting, in August 2020, students in the second semester of Business Administration and Economics created the Instagram page blogdecont. The page reaches this June with over 70 three-minute videos that address several accounting topics in a simple and didactic way.
An idea and a purpose: Democratizing knowledge
Camila Boscov, professor of Financial Accounting in our Undergraduate Programs and of Accounting for Business Analysis at the Executive MBA, says the initiative was born from the intention of democratizing knowledge. “During our accounting classes, I realized that several interesting contents were produced by professors and students but were confined to the classroom. At the same time, I noticed how people lack knowledge in that field. It gave rise to the idea of democratizing access to up-to-date accounting content through social media, in this case, Instagram,” says Camila.
For content production, students are divided into groups, research a particular topic, and present a script to their professors. In two meetings per group, they receive feedback for improvement and carry on producing the videos.
According to Prof. Camila, the student profile has changed in line with the arrival of new technologies and the increasingly constant use of social media. “We have to adapt to this new reality. I think students can learn more from watching videos than from reading a book. And they can still review the videos whenever they want. Many companies ask accounting questions in selection processes, and the videos serve as a reminder of the topics. Also, we promote our teaching excellence to the external public”, says the professor.
The project will continue in the next semester with the intention of keeping on producing relevant content. “Right now, we’re creating a glossary of accounting terms and running quizzes for people to assess whether they’re on top of the topics. We hope to reach more and more followers, as I believe many people are interested in learning about accounting”.
Camila explains that the main strength of this initiative came from students themselves. They saw its potential and endorsed the project, making it increasingly more real.
Isadora Guadagnini Barbosa, a third-semester student of Business Administration, helped create the blog in last year’s second half. She points out the project’s benefit for learning. “By encompassing two essential things, which are accounting and current affairs — in this case, Instagram, which is the platform with which students have the most contact — the project helped a lot to make learning more ludic and dynamic.”
Students report that all the content produced helps in the development of their studies and the program itself. Many use their own produced material in preparation for exams and other activities promoted in the classroom. “Student participation and engagement was and is essential. The fact of they themselves producing a video on the topic that most interested them made them delve deeper into the topics delivered in the classroom, managing to apply their knowledge to real-life examples”, says Luisa Queiroz Ramos, a second-semester student of Economics.