Alumna boosts the brazilian entrepreneurship abroad
Renata Costa talks about her experience supporting Brazilian immigrants in the US and the lessons learned from her MBA at Insper
With over 30 years of professional experience, Renata Costa, an Insper alumna graduated from our Executive MBA program, immigrated to the United States. There, she specialized in supporting and encouraging Brazilian entrepreneurs seeking to immigrate abroad and generate new business in the country.
Her career began early, with a venture started at the age of 19 and took off in Brazil. Here, she opened the first executive coworking space, in São Paulo. After immigrating to the US, our alumna continued her quest for innovation by opening a business hub for immigrant entrepreneurs in Florida. She currently works at one of Miami’s largest immigration offices.
Check out more information about Renata’s trajectory below, in an exclusive interview:
How did you start your entrepreneurial journey?
I was an entrepreneur from 19 to 27, together with my sisters. We opened a small-run print shop when there were no affordable color printers and PowerPoint was not even known yet. From 27 to 40 I worked for two startups that were excellent professional learnings, although very different from each other. At 40, I decided to go into business on my own and opened Office&Co., São Paulo’s first executive coworking space.
What was the path you took to pursue an international career?
Five years after that first venture, I expanded Office&Co. to Miami, following the flow of Brazilians who were moving to the United States. It was a nice challenge not only to start from scratch but also to be an entrepreneur in another country. It took a long time to establish the company as a business hub for immigrant entrepreneurs in Florida. I have received important awards for that.
The pandemic had changed the whole scenario, and I received an invitation to work as Business Development Director at one of Miami’s largest immigration offices. I continued to work with immigrant entrepreneurs but in a different way, helping these people to obtain their green cards to legally live, work, and do business in the United States.
How do you see the scenario for Brazilian entrepreneurs abroad?
The current scenario for skilled immigrants here in the United States is extremely favorable. The current administration encourages skilled immigration, that is, the immigration of people who can add knowledge and experience, generating new businesses, improving people’s lives, and making the economy go ‘round. Many Brazilians have this possibility but unfortunately they are still unaware of the means to achieve it.
How did Insper support your career?
When I decided to take my Executive MBA at Insper, I was looking for more general business knowledge. I already had a career but lacked knowledge in other sectors, such as finance, manufacturing, negotiation, among others. My MBA gave me a comprehensive view of how businesses work, through case studies, the professors, and my classmates’ own experiences. Our class was very diverse and this greatly enriched the discussions.