Danny P. Claro

Academic Seminars

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e-mail: danny@insper.edu.br

Access to Curriculum Vitae (Lattes Platform)

Fields of interest:
Relationship Marketing
Marketing Distribution Channels
Social and Organizational Networks
Sales Management

At Insper since 2004, Danny P. Claro is currently a full-time professor of Marketing and lectures courses in the undergraduate, masters, MBA and executive education programs. He was Associate Dean of Insper’s Professional Masters in Business Administration from August 2010 to July 2013 and Director of the Center for Strategy from January 2007 to May 2010. He was a Fulbright/CAPES visiting professor at the Thunderbird School of Global Management from September 2013 to January 2014.

Launched on the online course platform Coursera, in January 2016, the program Introduction to Analytical Marketing reached over 18,000 learners in 19 months and was rated 4.7 stars (Oct 2017).

He received a bachelor’s degree in Engineering from the Federal University of Lavras (1995), a master’s degree in Business Administration from the same institution (1998) and a Ph.D. in Business Administration from Wageningen University and Research Center (2004). He also completed graduate programs in the fields of Business and Marketing Management at the University of Wisconsin, Texas A&M, Harvard Business School and Kellogg School of Business.

He conducts research in the fields of analytical marketing, relationship marketing in a B2B environment and sales networks. He is a Scholarship Researcher participating in a Study on Productivity of the National Council for Scientific and Technological Development (CNPq) (Level 2). He also is involved in research into consumer behavior and social networks. His papers have been published in journals such as Journal of Marketing, Journal of Retailing, Psychology & Marketing, Journal of Management Studies, Industrial Marketing Management and Journal of Supply Chain Management. He has received three research awards at international events, including best paper in the sales track at an event of the American Marketing Association (AMA). It was awarded best paper at Enanpad and received two George Stigler Awards.

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