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Events held | 1st Debate Cycle

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1st Debate – 05/07/2020 – 5 pm

Agriculture in the post-Covid digital age
The webinar based on the McKinsey’s study “The mind of the farmer in the digital age” was launched, spanning over an unprecedented quantitative and qualitative research with more than 750 farmers from different cultures and regions of Brazil. The study addresses topics such as digital behavior, financing solutions, input acquisition processes, the level of technological adoption, and illustrates how the digital age has influenced the profitability of agricultural activities.

In the debate, a comparative overview was presented regarding the advance of agricultural digitalization in Brazil and the USA, in addition to a discussion on the digitalization scenarios of the agri-food sector in the post-Covid world.

Speaker: Nelson Ferreira – Senior partner at McKinsey

Antonio Carlos Ortiz – Centrec, Illinois USA
Pedro Barros Barreto Fernandes – Agribusiness Director at Itaú-BBA
Sebastian Popik – Aqua Capital

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2nd Debate – 07/29/2020 – 6 pm

Zoonoses, One Health and Food Safety
The post-pandemic world is likely to be dominated by the combination of 3S – human health, animal health, and environmental sustainability, within the old concept of “One Health”. The Webinar analyzed the importance of this concept and its wider application in public health, and the risks that zoonoses represent as possible public health emergencies of international concern which also affect the productive sector. Discussions also revolved around the need to reduce the strong heterogeneity of global food chains as a way to prevent new outbreaks of infectious diseases with zoonotic origin, including Brazil’s international role in this context.

Marcos Sawaya Jank – Insper Professor
Maria Cristina Schneider – Adjunct Professor at Georgetown University
Janice Reis Zanella – Head of Embrapa Pork and Poultry.

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3rd Debate – 08/20/2020 – 6 pm

What can trade liberalization and global integration do for Brazil and Latin America?
The main economic powers are immersed in disputes that challenge the institutions that have underpinned the trade liberalization policies adopted in recent decades throughout different parts of the world. Thirty years after the large-scale introduction of these policies in Latin America, the results are viewed with suspicion and ambiguity. The debate was structured based on the presentation of the study “Exchanging promises for results: what global integration can do for Latin America and the Caribbean” produced by the Inter-American Development Bank (IDB). The report provides evidence based on lessons learned that can contribute to addressing the challenges of global integration.

Morgan Doyle
– Representative of the IDB group in Brazil

Maurício Mesquita Moreira
– IDB Chief Trade Economist

Marcos Lisboa
– President of Insper
Sandra Rios – Director of CINDES
Diego Z. Bonomo – CNI Executive Manager
Ambassador José Alfredo Graça Lima – Arbitrator of the Provisional Appeal Mechanism of the WTO and Vice President of the Board of Trustees of CEBRI

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4th Debate – 09/03/2020 – 6 pm

Brazilian agriculture and land availability

  • The webinar was based on a chapter that analyzes the success factors of Brazilian animal grain and protein chains in the book China-Brazil Partnership for Agriculture and Food Security, organized by ESALQ-USP and the China Agricultural University (CAU).
  • Discussions revolved around topics such as:
    The attraction of investments in real assets such as land;
  • The dilemma between buying versus renting land in Brazil and other countries;
  • Brazil’s international competitiveness regarding the “land factor” and in areas such as productivity and the scale of operations;
  • Land access for foreign investors;
  • Changes in land-use with 2 to 3 crops in the same area, crop-livestock integration and irrigation;
  • The issue of land ownership and the inefficiency of the registration system;
  • The impact of increasing environmental restrictions on agricultural production.

Speaker: André Pessôa – President of Agroconsult

Henrique Americano de Freitas – CEO of Radar
Julio Cesar de Toledo Piza – agribusiness company advisor
Pedro Fernandes – Agribusiness director at Itaú BBA
Rodrigo Rodrigues – CEO of Sementes Campeã and director at Aqua Capital

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5th Debate – 09/17/2020 – 6 pm

Brazil: an example of sustainable livestock?

Cattle ranching raises controversies when it comes to agricultural expansion and environmental protection. In the case of the Amazon biome, ranching has been identified as one of the main factors responsible for deforestation and the emission of greenhouse gases. At the same time, experiences show that, when handled properly, the activity can be an important step towards environmental conservation. By increasing the use of technologies and ensuring the traceability of animals, large companies in the private sector have taken initiatives to build supply chains free from deforestation and neutralize emissions associated with products.

André Guimarães
– Executive Director of IPAM and facilitator of the Coalizão Brasil Clima, Florestas e Agricultura
Fernando Sampaio – Director of PCI Strategy – MT and former executive director of ABIEC
Marcio Nappo – Director of sustainability at JBS Brasil
Maurício Nogueira – Managing Director at Athenagro and coordinator of the Livestock Rally
Paulo Pianez – Director of sustainability and corporate communication at Marfrig

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6th Debate – 10/01/2020 – 6 pm
The new infrastructure and its impacts on agribusiness
In recent years, Brazil has gone through a period of paralysis in works and investments in infrastructure. Currently, relevant projects that are encouraging private investment and can transform transport intermodality and improve the flow of Brazilian grain crops are under execution. On the other hand, regulatory issues still provide difficulties and need addressing.

Bruno Serapião
– Chairman of the board of Hidrovias do Brasil
João Alberto Abreu – CEO of Rumo
José Vicente Caixeta Filho – Professor at ESALQ-USP and coordinator of ESALQ-LOG

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7th Debate – 11/19/2020 – 6 pm

Joe Biden and the Brazilian Agribusiness
The confirmation of the election of Joe Biden in the USA has great implications regarding the future of Brazilian agribusiness, concerning the relations of the USA and Brazil with China, and with respect to issues related to deforestation in the Amazon and climate change, – themes that were highlighted in the new president’s campaign. The current agenda also comprises of the resumption of multilateral order based on common rules within the areas of trade, public health, climate, finance and others, in addition to new forms of dialogue with China.

Alexandre Mendonça de Barros
– Consultant partner of MB Agro
Chris Garman – Director of Americas for the Eurasia Group
Monica de Bolle – Professor at Johns Hopkins University and member of CEBRI’s international advisory board
Roberta Braga – Vice Director of Latin America of the Atlantic Council

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8th Debate – 12/17/2020 – 6 pm

Amazon: challenges for sustainable agriculture and the reconstruction of Brazil’s image
The increase of deforestation in the Amazon biome has affected Brazil’s image, the capitalization of companies, and has the potential to constrain agribusiness exports. The future of agriculture in the Amazon is increasingly based on integration with environmental preservation. We discussed this issue focusing on the need to implement public policies for environmental and land regularization. We also address initiatives coordinated by the private sector, such as moratoriums, commitments, traceability and monitoring of supply chains, certification, payments for environmental services, among others. We also discussed how the coordination of public and private policies becomes essential for the reconstruction of the country’s agro-environmental image.

João Francisco Adrien Fernandes
– MAPA’s special advisor on socio-environmental issues.
Izabella Mônica Teixeira – Former Minister of Environment and senior fellow at CEBRI.
Paulo Sousa – President of Cargill in Brazil
Arnaldo J. J. Eijsink – CEO of Agrojacarezinho (Fazendas São Marcelo).

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9th Debate – 02/04/2021 – 6pm

Land purchase by foreigners: threat or opportunity?
There is no doubt about the need for long-term capital to strengthen Brazilian agricultural operations. Through the bill 2.963/2019 on the easing of purchase and possession of land by foreigners, the entry of this capital through the acquisition of land assets is included.

Under discussion in the National Congress, this project, however, is far from being unanimous within the agribusiness sector itself. Even though it does pay attention towards more sensitive issues, such as restrictions in the Amazon biome and border areas, and buyer profile (NGOs, foreign state companies, etc.) the proposal has faced resistance. Some critics fear loss of sovereignty, while others allege concern over possible disregard for environmental and labor requirements.


André Pessôa – President of Agroconsult
Bartolomeu Braz Pereira – President of the Brazilian Association of Soybean Producers (Aprosoja Brasil)
Jerônimo Goergen – Federal deputy for Rio Grande do Sul
Renato Buranello – Partner at VBSO Advogados and founder of IBDA (Brazilian Institute of Law in Agribusiness)

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10th Debate – 11/03/2021 – 6 pm

Railways and agribusiness
The extraordinary growth of the Brazilian agribusiness exports has led to demands for the improvement in logistics efficiency. In this regard, it is important to understand the advances and challenges of the Brazilian railway integration and to examine the economic and socio-environmental impacts of the different projects that have been presented, particularly those aimed at the Brazilian Center-West.

Claudio Frischtak
– Partner at Inter.B Consultoria and member of the Board of Trustees of CEBRI
Juliano Assunção – Professor of Economics at PUC-RJ and Executive Director of the Climate Policy Initiative (CPI)
Luiz Antonio Pagot – Consultant in logistics, ports, navigation and modals integration.

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