Wednesday 2nd Oct: Academics-Practitioners Day
| 13h – 14h | Registration for the IMM SA Summit |
| 14h – 14h15 | Introduction by the Dean or Vice-Dean |
| 14h15 – 16h | Round table with practitioners and discussion with academics/audience |
Overarching theme: Challenges and Trends in B2B
Discussion with academics and Q&A by audience.
Mediators: Gabriel Gonzalez and Willy Bolander
| 16h – 16h30 | Coffee Break |
| 16h30 – 16h45 | Promotion of IMM’s Academic-Practitioner Paper section (Adam Lindgreen, Tony Di Benedetto) |
| 16h45 – 18h30 | Academic-Practitioner Paper development workshop (Adam Lindgreen, Ad de Jong, Rob Morgan) |
| 18h30 – 20h | Welcoming reception (Cocktail + finger food) |
Thursday 3rd Oct: IMM Summit Academic Presentations
(if necessary, parallel sessions)
| 8h – 10h | Summit academic presentations |
| 10h – 10h30 | Coffee Break |
| 10h30 – 12h30 | Summit academic presentations |
| 12h30 – 14h | Lunch break |
| 14h – 14h30 | Meet the IMM Editors Session (Adam Lindgreen, C. Anthony Di Benedetto) |
| 14h30 – 15h30 | Keynote Speaker (Christopher Plouffe) |
| 15h30 – 16h | Coffee Break |
| 16h – 18h | Summit academic presentations |
| 19h – 22h | Gala Dinner + Best Paper award |
Friday 4th Oct: IMM Summit Academic Presentations
(if necessary, parallel sessions)
| 8h – 10h | Summit academic presentations |
| 10h – 10h30 | Coffee Break |
| 10h30 – 12h30 | Summit academic presentations |
| 12h30 – 14h | Lunch |
End of the Summit
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