[{"jcr:title":"Guilherme Silveira Martins","cq:tags_0":"area-de-conhecimento:gestão-e-negócios/administração","cq:tags_1":"vertente-de-carreira:ensino","cq:tags_2":"temas:administra--o-e-neg-cios","cq:tags_3":"vinculo:dedicação-exclusiva","cq:tags_4":"subarea-de-conhecimento:gestão-de-operações-e-tecnologia"},{"knowledgeAreaLabel":"Area","coursesLabel":"Academic Programs","knowledgeCenterLabel":"Centros de Pesquisa","academicUnitsLabel":"Unidades Acadêmicas","professorshipLabel":"Cátedras","careerAspectLabel":"Career Path","highlightLabel":"Trabalhos em destaque","showAllLabel":"Ver todos trabalhos","sinceLabel":"Docente do Insper desde"},{"jcr:title":"GUILHERME SILVEIRA MARTINS"},{"titulacao":"Associate Professor | Ph.D. in Business Administration - FGV","lattes":"http://lattes.cnpq.br/3674549394757140","@cardTexts_0":"Guilherme Silveira Martins","@cardTexts_1":"Associate Professor | Ph.D. in Business Administration - FGV","@cardTexts_2":"https://www.linkedin.com/in/guilherme-martins-b0862b6/","@cardTexts_3":"guilhermesm2@insper.edu.br","@cardTexts_4":"http://lattes.cnpq.br/3674549394757140","@cardTexts_5":"He holds a PhD and a master’s degree in Business Administration, in the field of Operations Manag...","biografia":"He holds a PhD and a master’s degree in Business Administration, in the field of Operations Management and Competitiveness, from FGV-EAESP, including a doctoral exchange period at the W. P. Carey School of Business at Arizona State University, in the United States. He earned his undergraduate degree in Business Administration from the Federal University of Viçosa (MG).     Since the beginning of his career, he has focused his professional activities on operations, developing product and process improvement projects at logistics companies, third-sector organizations, educational institutions, and large retail chains. As a researcher, his studies seek to demonstrate how companies’ competitive advantage is affected by the adoption, at different levels, of operations and supply chain management practices.     He joined Insper in 2009. He is an Associate Professor dedicated to the areas of operations and supply chain management in undergraduate, MBA, professional master’s, and Executive Education programs. At the undergraduate level, he was the faculty member responsible for the REP Program (Effective Problem-Solving), in which students seek to solve real-world challenges faced by partner companies.     From 2017 to 2020, he served as coordinator of the Business Administration program, and from 2020 to May 2023, he was Director of Undergraduate Education, responsible for the areas supporting the student experience and for projects that reinforce Insper’s proposal for an integrated undergraduate education across Business Administration, Economics, and Engineering.     Management Position: President of Insper       Intellectual Production in the Insper institutional repository: [Guilherme Silveira Martins](https://repositorio.insper.edu.br/handle/11224/6853)","eMailPessoal":"guilhermesm2@insper.edu.br","nomeCompleto":"Guilherme Silveira Martins","@cardAssets_0":""/content/dam/insper-portal/imagens/Docentes/Guilherme Martins 5.jpg"","linkedin":"https://www.linkedin.com/in/guilherme-martins-b0862b6/"}]