[{"jcr:title":"Guilherme de Alencar Ramos","cq:tags_0":"area-de-conhecimento:gestão-e-negócios/administração","cq:tags_1":"temas:administra--o-e-neg-cios","cq:tags_2":"vinculo:dedicação-exclusiva","cq:tags_3":"vertente-de-carreira:pesquisa-e-ensino","cq:tags_4":"subarea-de-conhecimento:marketing-e-comportamento-do-consumidor"},{"knowledgeAreaLabel":"Area","coursesLabel":"Academic programs","knowledgeCenterLabel":"Centros de Pesquisa","academicUnitsLabel":"Unidades Acadêmicas","professorshipLabel":"Cátedras","careerAspectLabel":"Career path","highlightLabel":"Trabalhos em destaque","showAllLabel":"Ver todos trabalhos","sinceLabel":"Insper professor since"},{"jcr:title":"Grid Container Section","layout":"responsiveGrid"},{"jcr:title":"GUILHERME RAMOS"},{"titulacao":"Assistant Professor | PhD in Business Administration, FGV","lattes":"http://lattes.cnpq.br/9132672222993340","@cardTexts_0":"Guilherme de Alencar Ramos","@cardTexts_1":"Assistant Professor | PhD in Business Administration, FGV","@cardTexts_2":"http://lattes.cnpq.br/9132672222993340","@cardTexts_3":"Guilherme Ramos is an Assistant Professor of Marketing at Insper. Previously, he served as an Ass...","biografia":"Guilherme Ramos is an Assistant Professor of Marketing at Insper. Previously, he served as an Assistant Professor of Marketing at the Rochester Institute of Technology, Saunders College of Business (2025–2026), and as a Postdoctoral Research Fellow at Vanderbilt University’s Owen Graduate School of Management (2023–2025).   Guilherme holds a PhD and an MSc in Business Administration from FGV EBAPE and a BA in Economics from FGV EPGE. In 2022–2023, he was a Visiting Scholar at the University of Colorado Boulder.   His research focuses on consumer psychology, seeking to understand how individuals respond to contemporary challenges such as political polarization, sustainability, and health.   His work has been published in leading marketing and psychology journals, including the Journal of Consumer Psychology, the International Journal of Research in Marketing, and the Journal of Experimental Psychology: General, among others.     Intellectual Production in the Insper institutional repository: Guilherme de Alencar Ramos","nomeCompleto":"Guilherme de Alencar Ramos","@cardAssets_0":""/content/dam/insper-portal/imagens/Docentes/Guilherme Alencar.png""}]