At Insper since 2004, he is a professor of the Marketing chair and teaches in undergraduate program, M.Sc., Doctoral Program, MBA, and Executive Education programs. Since July 2016, he has been the leader of the Marketing Analytic Center at Insper. In 2022, he became a member of the Insper Academic Committee and the Stricto Sensu Programs academic committee.

He was the Program Director of the M.Sc. in Business Administration at Insper between August 2010 and July 2013, and the Program Director of the Center for Business Studies between January 2007 and May 2010. He was a Fulbright/CAPES visiting professor at the Thunderbird School of Global Management between August 2013 and January 2014.

He was a member of the evaluation committees for programs and new programs at Capes between 2012 and 2014, theme leader in Relationship Marketing of the Marketing division of the National Association of Graduate Programs in Business Administration (ANPAD) between 2013 and 2018, and a member of the ANPAD Scientific Committee between 2019 and 2021.

Management position: Program Director of the Doctoral Program in Business Administration and Program Director of the M.Sc. in Business Administration