[{"jcr:title":"Insper students challenge corporate routine with solutions that transform companies","cq:tags_0":"area-de-conhecimento:gestão-e-negócios","cq:tags_1":"programas:graduacao","cq:tags_2":"tipos-de-conteudo:acontece-no-insper","cq:tags_3":"centro-de-conhecimento:hub-de-inova--o-e-empreendedorismo-paulo-cunha","cq:tags_4":"area-de-conhecimento:gestão-e-negócios/administração"},{"richText":"At the closing ceremony of REP, students from the 6th semester of Business Administration show that innovation and method go hand in hand in solving real problems","authorDate":"06/06/2025 13h19","author":"Márcio Martins Araújo","madeBy":"Por","tag":"area-de-conhecimento:gestão-e-negócios","title":"Insper students challenge corporate routine with solutions that transform companies","variant":"imagecolor"},{"jcr:title":"transparente - turquesa - vermelho"},{"themeName":"transparente - turquesa - vermelho"},{"containerType":"containerTwo"},{"jcr:title":"Grid Container Section","layout":"responsiveGrid"},{"text":"Over the past 14 years, the Effective Problem Solving (REP) program has proven that undergraduate students from Insper can contribute in a real and strategic way with companies from different sectors. In the first semester edition of 2025, it was no different: 148 Business Administration students developed 28 projects in partnership with 17 organizations, delivering consistent solutions after months of teamwork, specialized mentoring, and application of structured analysis methods.   The program is part of the specific cycle of the undergraduate Business Administration program, a stage where students deepen competencies geared towards professional practice and prepare for internships and elective courses in the final cycle. By connecting classroom experiences with real market challenges, REP consolidates the development initiated in the foundational cycle and reinforces the school's commitment to the comprehensive education of students.   “Our undergraduate programs are divided into three major blocks: foundational cycle, specific cycle, and elective cycle at the end of the courses, regardless of whether the program is four or five years long. In the specific cycle, we begin to integrate more structured projects into the students' curriculum, with a significant workload in what we call extension activity. REP has this role in our Business Administration program," explained Priscila Claro, Dean of Undergraduate Education at Insper, during the closing ceremony of the most recent edition of the program, on June 5.   REP projects are developed throughout the semester within partner companies, with continuous follow-up from organization representatives and under the guidance of experienced market mentors, connected to Insper through the Paulo Cunha Innovation and Entrepreneurship Hub. Besides practical execution, students undergo a structured evaluation process that considers different dimensions of academic and professional performance. “We have five evaluation sets: an intermediate committee, the final committee, the project report, a written test, and an oral test. Each of these stages is connected to the learning competencies of the course, such as communication, problem-solving, and critical thinking,” explained Professor Fábio Tescari, responsible for the academic conduct of the program.   By connecting students with real challenges from companies and promoting the development of practical skills, REP also directly contributes to the professional insertion of participants. “We also aim to improve our students' qualifications so that they are well-positioned to compete for the best job opportunities in the labor market. We collect data and realize that in terms of professional insertion, our students are not only well-employed but also well-evaluated by their managers,” Priscila Claro concluded.   Since the program's inception in 2011, 206 mentors, 214 companies, and 3479 students have participated in REP, developing 713 innovation projects for partner institutions. Data from Insper's Career Center shows that 97% of managers affirm that Insper interns met or exceeded their expectations, and 97% of graduates are employed.   Most highly rated project   The winning work of this edition of REP was developed in partnership with Grupo Boticário and focused on increasing net revenue generated by the team of direct sales supervisors. Through a detailed analysis of the commercial process, the group identified flaws in result predictability and operational difficulties.   Three main courses of action were proposed: the redesign of the variable compensation policy, the reformulation of the app interface used by the supervisors with artificial intelligence support, and the implementation of a personalized recommendation system for resellers, inspired by platforms like Amazon and Netflix.   Based on impact estimates, the solutions presented indicated a potential increase of 18.6% in net revenue, validating the consistency of the diagnosis and the feasibility of the suggested interventions.   “We conducted different analyses to find 3 possible action plans to reach the company's goal related to net revenue. We managed to present a proposal for improvement in people management and in the platform used by sellers integrating artificial intelligence, as well as a suggestion in the team training processes,” said Rafaela Tomazela, one of the members of the winning group.   “It was a very good experience because it is quite different from what we have day-to-day at Insper. We were able to apply much of the knowledge acquired in the classroom to the company, maintaining direct contact with our professors and mentors, but also having the opportunity to be in a large market company already seeing the real challenges and analyzing data to detect problems,” said Maria Gabriela Lima, who also participated in the project.   For Ana Hübner, from Grupo Boticário, there is a very positive exchange with Insper students, who help to see some daily difficulties from a different perspective. “It's been several semesters since we have had this partnership with Insper in this course and it is great to receive these fresher ideas from the students. Presenting our problems so that they can bring new insights is always very valuable. And this semester once again the project yielded great results, giving us many cool things to implement after the proposal they presented to us.”     Green and Yellow Belt Plan certification   During the event, the five projects most highly rated by the committee of professors and mentors of REP were honored. In addition, certificates were awarded in the modalities Green Belt Plan and Yellow Belt Plan, which recognize the participants' capability to analyze and solve problems with methodological rigor and planning. The certifications are issued by Falconi Consultores de Resultado and Insper.   “For us at Falconi, having Insper as a partner is a source of pride. Being at this event with students and partners celebrating this moment is certifying that the purpose of Insper and Falconi to transform society, students, and companies through education and work of excellence, generates great results,” said Paulo Henrique Andrade, consultant at Falconi."},{"jcr:title":"Students of the winning work group, with the mentor, evaluators and representatives of the Boticário Group","fileName":"REP_2025_@dubillafoto-02763.jpg","alt":"Alunos do grupo do trabalho vencedor, com o mentor, os avaliadores e representantes do Grupo Boticário"},{"text":"    [See the event photo gallery](https://www.flickr.com/photos/insper/albums/72177720326689138/)     REP – Top-Rated Projects 1st Place Company: Grupo Boticário Students: Julia Deborah Winik, Leonardo Kenzo Sakura, Luana Wernersbach Salume, Maria Gabriela Rodrigues Lima, and Rafaela Murta Tomazela  Mentor: Daniel Wada   2nd Place Company: Natura Students: Beatriz Fernandes da Silva, Gabriel Walid Makdesi, Paulo Henrique Amorim Paulo, Pedro Henrique Fialho Machado, Simon De Pinho Passos, and Victor Llenderrozas Natale  Mentor: Fabiane Almeida   3rd Place Company: Ultracargo Students: Arthur Henrique Magalhães Pires, Eduardo Alves De Souza, Eduardo Jacobussi Brant De Carvalho, Luisa Blanco Ventura, and Marcelo Sampaio Goes Grimaldi  Mentor: Marcelo Machado   4th Place Company: Symrise Students: Beatriz Johann Santos, Caio Rodrigues Gomes, Camila De Lima Acetoze, Lucca Fonseca Dallan, and Rafaella Mizutori Gigueira  Mentor: Ulisses Viveiros   5th Place Company: EMS Students: Giulia Carvalho Scripilliti, Isabella Stahl Pereira de Souza, João Pedro Calmon, João Pedro de Aguiar Lima, and Maria Eduarda Mesquita Netto de Faria  Mentor: Gregori Boschi   Green Belt Plan Students Eduardo Alves de Souza Maria Gabriela Rodrigues Lima  Rafaela Murta Tomazela   Yellow Belt Plan Students Adriano Camara Marques Filho  Alexandra Chimello Audi  Amanda Carvalho da Silva  Ana Paula Mendes Albuquerque Melo  Antonio Carlos Menezes de Godoy Matos  Arthur Henrique Magalhães Pires  Beatriz Johann Santos  Breno de Siqueira Cavalcanti  Caio Rodrigues Gomes  Camila de Lima Acetoze  Clara Calixto Bacciotti Pinheiro  Daniel Casagrande Belino  Enrico Simões Pietro  Felipe Dória Assumpção  Felipe Maceira  Fernando Kalaidjian  Gabriel Enes Barroso Rufino  Gabriel Walid Makdesi  Gabriela Brant Soares de Melo  Giovanna Belardinelli Benjamin  Isabella Tacach Dias Chohfi  Isadora Pithon Batista Dantas Alves  João Pedro Calzavara Navarro  João Pedro Gelas Scarabotolo  João Pedro Rossetto Branco  Lais Laudisio Bonilha  Laura Arana Barbosa  Letizia Nunes Morábito  Luana Wernersbach Salume  Lucas Ribeiro Buzato  Lucca Fonseca Dallan  Luisa Blanco Ventura  Luiz Enrique Massis Peroba Barbosa  Marcela Cimerman Lafer  Marcos Rocha Neves  Maria Eduarda Bortolini Missiatto  Maria Eduarda Pupo Krieger  Maria Fernanda Carvalho Fonseca  Matheus Barbosa Silva  Paulo Henrique Amorim Paulo  Pedro Henrique Fialho Machado  Pedro Ribeiro Berlowitz  Rafaela Krutman Ghelman  Rodolfo Freire Figueiredo  Rodrigo Williams Manini Kairalla  Sofia Helena Resende da Ponte  Thiago Pinheiro da Rocha Campos  Victor Llenderrozas Natale   Participating companies Alupar Best Clima Edenred Eztec EMS Grupo Boticário Institute for Technological Research (IPT) Ipiranga Mercedes-Benz Natura Rockwell Automation Saint-Gobain SBA Symrise Syngenta Tegra Incorporadora Ultracargo"}]