Value Creation from Value Chain to Business Ecosystem Management

Businesses are continuously defending or seeking new sources of competitive advantages to create value to their stakeholders. The activities performed and how they are performed are the real sources of business competitive advantage through differentiation and/or low-cost positioning.

Using examples and case studies, the Value Creation course evolves with different methodologies to identify business activities that are sources of competitive advantage: value chain, supply chain and business ecosystem. Value chains, focus on activities and their linkages within the firm – including its supply side (sourcing, inbound logistics, technology and production management), demand side (sales, marketing, distribution and revenue) and the value side (profit, cost and value-based management).

Supply chains, builds on the extended enterprises to explore interfirm linkages.

Business ecosystem approaches value creation through strategies to sustain the ecosystems and compete with others — platform- has been the most common manifestation of business ecosystem.

In this program, we offer 2 full scholarships and 4 half scholarships for foreigners.

Scholarships are granted in order of application, so we strongly advise candidates to apply as soon as possible.

To apply, in the dissertation field inform that you want to be candidate for full scholarships, or full and half scholarships.

Early Bird Enrollment: 10% discount on the total cost of the course, granted for enrollments made up to 25 days before the start of classes. In addition to the payment discount, the advance enrollment allows the availability of materials, prior reading or application of tests (according to the needs of each course), better organization of the class by the teacher and the school, to welcome new students with excellence.