Open Enrolment Program
Businesses are continuously defending or seeking new sources of competitive advantages to create value to their stakeholders. The activities performed and how they are performed are the real sources of business competitive advantage through differentiation and/or low-cost positioning.
Using examples and case studies, the Value Creation course evolves with different methodologies to identify business activities that are sources of competitive advantage: value chain, supply chain and business ecosystem. Value chains, focus on activities and their linkages within the firm – including its supply side (sourcing, inbound logistics, technology and production management), demand side (sales, marketing, distribution and revenue) and the value side (profit, cost and value-based management).
Supply chains, builds on the extended enterprises to explore interfirm linkages.
Business ecosystem approaches value creation through strategies to sustain the ecosystems and compete with others — platform- has been the most common manifestation of business ecosystem.
Classes will be conducted in English. Advanced reading and understanding English is required. Knowledge of competitive strategic concepts.