Marketing Trends

Open Enrolment Program

In today’s technological and connected world with fast changes, business strive to remain competitive. Customer and brand experience management have become a critical path to build competitive advantage. In this program, executives will dive into new and emerging innovations in brand and custom experience, trends and practices in this field.  In addition, you will have access to practical tools to manage customer experience and discuss the main challenges related to it. Through lectures, “live cases” and group interactions, participants will explore “what’s next” and build awareness of emerging trends in the marketing landscape. Although we discuss the topic globally, Brazilian cases will be used through the session.

In this program, we offer 2 full scholarships and 4 half scholarships for foreigners.

Scholarships are granted in order of application, so we strongly advise candidates to apply as soon as possible.

To apply, in the dissertation field inform that you want to be candidate for full scholarships, or full and half scholarships.

During this program, you will:

  • Gain exposure to leading business and their challenges and opportunities in acquiring customers and building brands;
  • Network with other professionals which allows business development and peer learning;

At the end of this program, you will be able to:

  • Understand current trends, that shape marketing and brand management and discuss “what’s next” in marketing practices;
  • Propose Brand and Customer Experience innovations.

Executives and entrepreneurs who want to get in touch with trends: in marketing practices and management.

  • Minimum 5 years of work experience.
  • Active Insper MBA students must have completed at least 3 quarters
  • Fluency in English
  • They may be alumni of MBA programs
  • Insper students must have grades greater than or equal to 8.5
  • Only students coming from universities with the following accreditations will be accepted: AMBA, ANAMBA, AACSB or EQUIS

Early Bird Enrollment: 10% discount on the total cost of the course, granted for enrollments made up to 25 days before the start of classes. In addition to the payment discount, the advance enrollment allows the availability of materials, prior reading or application of tests (according to the needs of each course), better organization of the class by the teacher and the school, to welcome new students with excellence.


Sujeito a alterações de acordo com a disponibilidade dos professores

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Course Information and Tuition

Subject to change without prior notice, depending on the number of participants.