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Innovation and Entrepreneurship for the New Communications Market

Open Enrolment Program

Sharpen your entrepreneurial toolkit and explore the newest developments in the realm of communications innovation. This intensive short course focuses on the impact and implications of dramatic industry change. Discover how companies like the New York Times and Schibsted— along with small innovators like Quartz— are breaking tradition and experimenting with radical new approaches. We’ll delve into case studies, hands-on activities and lively presentations about the communication world’s most innovative products and services. You’ll come away better prepared to thrive in this entrepreneurial era. You’ll take away useful frameworks, handouts and an action plan for developing potential new products and analyzing the shifting terrain of communications.

The program has been designed to offer participants:

  • An inside look at innovation at some of the world’s most innovative news, media and communication companies;
  • Case studies of innovation successes and failures that highlight the challenges and opportunities facing communications and media companies;
  • An update on five of the most important technological and business changes impacting the world of communications, media and journalism;
  • A hands-on toolkit and process for identifying market opportunities, developing new products, and assessing business opportunities;
  • A tour of some of the most surprising new products, marketing strategies and business models in the media world.

Journalists and/or Information and Communication professional interested in developing their own entrepreneurial projects or implementing innovative features to existing products and services in the field of Communication in this rapidly changing world.

 

Undergraduate degree (desirable). Advanced English.

Contact us until june, 6th for more information.

NOCAN – Núcleo de Orientação ao Candidato
Tel. 11 4504-2400
E-mail: candidato@insper.edu.br

FACULTY

Course Information and Tuition

Subject to change without prior notice, depending on the number of participants.