Open Enrolment Program
In highly competitive business environments with increasingly limited resources, companies must choose and prioritize investments that have potential to bring the highest returns to the company and its stakeholders.
In the Accountable Marketing program, you will discuss key metrics and indicators as well as the dynamics of value creation for the organization. In addition, you will understand how marketers can use these metrics to “sell” their ideas and recommendations, to make better efforts and/or budget allocations and prioritization, as well as to ensure the accountability of marketing actions and make them more effective.
In this course, you will receive the tools and know-how to:
Intended for managers of the following areas: Marketing (esp. Marketing Controller), Finance, Planning and Audit, who seek to improve decision making and control of the marketing strategy choices.
Experienced managers with responsibility for developing and tracking indicators and metrics (esp. in marketing).