[{"jcr:title":"Programme and Access to Wi-Fi","cq:tags_0":"tipos-de-evento:webinar"},{"jcr:title":"Grid Container Section","layout":"responsiveGrid"},{"typeView":"vertical","title":"Próximos eventos"},{"jcr:title":"Programme and Access to Wi-Fi"},{"address":"Insper - São Paulo, Brazil","webinarTitle":"Programme and Access to Wi-Fi","eventDescription":"[1st Industrial Marketing Management ](https://www.insper.edu.br/agenda-de-eventos/1st-industrial-marketing-management-imm-south-america-summit/) [(IMM) South America Summit](https://www.insper.edu.br/agenda-de-eventos/1st-industrial-marketing-management-imm-south-america-summit/) Access to the wifi                     EVENT PROGRAMME OVERVIEW OF THE PROGRAMME Wednesday 2 nd  Oct: Academics-Practitioners Day 13h – 14h: Registration for the IMM SA Summit 14h – 14h15: Introduction by the Dean or Vice-Dean. 14h15 – 16h: Round table with practitioners and discussion with academics / audience Overarching theme:  Challenges and Trends in B2B – Omnichannel, digitalization, innovation and sustainability Discussion with academics and Q&A by audience. Mediators: Gabriel Gonzalez and Willy Bolander 16h – 16h30: Coffee Break 16h30 – 16h45: Promotion of IMM’s Academic-Practitioner Paper section Adam Lindgreen, Tony Di Benedetto 16h45 – 18h30: Academic-Practitioner Paper development workshop Adam Lindgreen, Ad de Jong, Rob Morgan 18h30 – 20h: Welcoming reception  (Cocktail + finger food) Thursday 3 rd Oct: IMM Summit Academic Presentations (if necessary, parallel sessions) 9h – 10h30: Summit academic presentations 10h30 – 11h: Coffee Break 11h – 12h30: Summit academic presentations 12h30 – 14h: Lunch break 14h – 14h30:  Meet the IMM Editors Session (Adam Lindgreen, C. Anthony Di Benedetto) 14h30 – 15h30: Keynote Speaker (Christopher Plouffe) 15h30 – 16h: Coffee Break 16h – 18h: Summit academic presentations 19h – 22h:  Gala Dinner + Best Paper award Friday 4 th Oct: IMM Summit Academic Presentations (if necessary, parallel sessions) 9h – 10h30: Summit academic presentations 10h30 – 11h: Coffee Break 11h – 12h30: Summit academic presentations 12h30 – 14h: Lunch End of the summit"}]