[{"jcr:title":"Master in Marketing Management","jcr:description":"Learn to collect information, identify opportunities, develop strategic marketing plans, and implement them in the company you work for or intend to create.","pageTitle":"Master in Marketing Management","cq:tags_0":"formato-de-programa:mbm-master-of-business-management","cq:tags_1":"unidades-academicas:negócios-e-economia","cq:tags_2":"area-de-conhecimento:marketing-e-vendas","cq:tags_3":"area-de-conhecimento:gestão-e-negócios","cq:tags_4":"programas:pós-graduação/pos-graduacao-lato-sensu","cq:tags_5":"programas:pós-graduação","navTitle":"Master in Marketing Management"},{"linkIcon1":"icon-insper-return-arrow","linkIcon2":"icon-insper-fi-rs-document","linkText1":"Learn about the certifications obtained by Insper","linkText2":"Governance: we seek being a reference for public and private organizations","richText":"Learn to collect information, identify opportunities, develop strategic marketing plans, and implement them in the company you work for or intend to create.","madeBy":"Por","title":"MBM in Marketing Management","variant":"image","linkUrl1":"https://www.insper.edu.br/en/quem-somos/certificacoes","linkUrl2":"https://www.insper.edu.br/en/quem-somos/governanca"},{"jcr:title":"vermelho / preto / amarelo"},{"themeName":"vermelho / botao preto / tag amarelo","backgroundColor":"rgb(229,5,5)"},{"jcr:title":"Stick Form Container Section","layout":"responsiveGrid"},{"titleItem":"Objectives"},{"text":"The Master in Business Management (MBM) of Insper is a modular program aimed at early-career professionals or recent graduates.   The program is divided between the mandatory general knowledge certifications and the specialist certifications in the area you choose."},{"text":"Marketing Management Certification   Marketing Management is one of the five specialist certifications of Insper — the others are Data Analytics; Entrepreneurship and Innovation; Leadership in Teams and Project Management.   The Marketing Management program includes the three mandatory modules of the MBM ( Business Excellence ) and two exclusive modules to obtain the specialist certification ( Marketing Management ). The student has the option to take the two specialist certification modules or just one of them, which allows them to obtain recognition for their qualification in a specific area more quickly.   At the end of the program, the Master in Business Management student will be able to: Lead and work in a team : implement collaborative behavioral strategies that contribute to achieving common team goals; Think critically : analyze a fact or form an argument considering the truth of the premises and the conclusions that can be reached; Think computationally : formulate solutions to problems effectively, using technology as a foundation; Manage the business : have competence in management practices within strategic, marketing, and delivery functions, integrated with the use of specific competencies (teams, critical and computational thinking); Handle accounting, economics, and finance : analyze and select among investment and financing alternatives based on the economic-financial diagnosis of companies, with the aim of generating value for business sustainability. Act strategically : achieve the strategic objectives in the organization at tactical and operational levels through people."},{"titleItem":"Insper experience"},{"text":"Why pursue the Master in Business Management at Insper?   1. Certifications Throughout the program, even before completing the graduate program, students who demonstrate their skills will receive certifications in important areas already recognized in the job market: Business Excellence, Teamwork Experience, and Leading Agile Teams.   2. Thematic Flexibility In addition to Marketing Management, the specializations available for the MBM at Insper cover areas such as Data Analytics; Entrepreneurship and Innovation; Leadership in Teams, and Project Management. Students can pursue as many specializations as they want, thus obtaining an MBM with multiple certifications, at a lower cost and shorter duration.   3. International Recognition Upon completion of the program, students will have their education recognized by Insper, one of the few schools within and outside Brazil to hold the Triple Crown (AMBA + AACSB + EQUIS), the triple accreditation that recognizes it as one of the best business schools in the world.   4. Practical Knowledge The MBM combines theory and practice, preparing students for the challenges of the corporate world. The program offers a solid foundation in accounting, finance, and management, focusing on the latest market trends. Additionally, it develops essential soft skills for professional success, such as leadership, teamwork, management, and critical and computational thinking.   5. Networking The MBM Insper is an excellent networking opportunity, connecting students to a highly qualified community of professionals. The school encourages this practice throughout its ecosystem, even after the program ends, with the Alumni Community.   6. Structure The Insper library has a physical collection of over 30,000 works and a digital collection of over 11,000, in addition to access to scientific articles, journals, and specialized magazines. All the bibliography used in the program will be available to students, with no additional expenditure on books or articles required."},{"titleItem":"Profile"},{"text":"The MBM in Marketing Management is aimed at professionals with up to three years of experience in small, medium, and large companies, as well as those who wish to start their own business or are already doing so and want to improve project execution within the organization.   The MBM is also aimed at those who intend to take on management and leadership roles. The student must have completed an undergraduate program, be fluent in reading English, have good math skills, and have time available for study."},{"titleItem":"Program structure"},{"text":"The Master in Business Management has a total workload of 433 class hours, of which 135 hours are supervised practical activities. To enroll in the Marketing Management program, the student must pass the three mandatory certifications (Business Excellence) of the MBM.   The Business Excellence certification is divided into three mandatory modules:.   Module 1: creating In the first module, the objective is to prepare the student to analyze competitive advantages, read trends, evaluate macroeconomic scenarios and sectoral characteristics, and create innovative strategies or business models for the future of organizations. The focus will be on Strategy, Economics, and Investment Evaluation.   Module 2: acting In the second module, the student prepares to understand the scenario and act. With a focus on Accounting, Operations, Marketing, and Finance, the proposal is to develop a marketing and operations plan to guide the execution of the strategy, aligning this branch of knowledge with corporate finance, encompassing the complexity and quality of decision-making.   Module 3: impacting The last module of the certification develops skills and knowledge for evaluating business performance. With an emphasis on Critical Thinking, Technology, Data, Finance, and Computational Thinking, the student is qualified to implement and manage OKRs and automate the generation of performance analysis information, comparing and evaluating investments in organizational initiatives.   Marketing Management The specialist certification in Marketing Management consists of two modules. The student can choose to take only one of them, obtaining certification for the module taken, or both. The specialist certification can only be taken after completing the mandatory certifications.   Module 4 — Marketing Analytics Identify the main opportunities during information gathering and market intelligence work, according to the business strategy; Manage performance indicators and feedback for the organization's strategic management; Develop the strategic marketing plan for a real company, using the school's structure, such as the Paulo Cunha Innovation Hub, the Entrepreneurship Center, and the Insper Data Science Center; Define the necessary transformations for competitiveness, efficiency, and business evolution, based on data analysis and digitization of processes that generate value for customers; Analyze the technological and digital context in which the company is inserted and propose solutions to accelerate digital transformation to improve efficiency and enhance customer and consumer experience.   Module 5 — Marketing Execution and Excellence Materialize products, services, sales channels, communication, and distribution of the organization's strategic ambitions; Define the means by which the responsible team will deliver value to customers and consumers, ensuring the ideal go-to-market; Develop performance indicators to monitor the implementation of the plan and feed tactical and strategic management dashboards. Implement the plan developed in the previous module for the real company defined as the study object.   Complete education   To complete the MBM, the student needs to obtain four certifications, three mandatory and at least one of the so-called specialist certifications. After taking the mandatory and specialist certifications, the student can choose other specialist certifications offered by Insper, distributed among the programs in Data Analytics; Entrepreneurship and Innovation; Leadership in Teams and Project Management. The certifications add specialized knowledge for the professional. Each certification is evaluated in isolation, without the need for a Final Project. To obtain a new specialist certification, the student must have passed the previous one."},{"titleItem":"Faculty"},{"variantCarousel":"banners","title":"Program Director","buttonText":"Ver bio","noPhotoText":"Sem foto","variantGroup":"docentes"},{"variantCarousel":"banners","title":"Associate Dean of Graduate Programs","buttonText":"Ver bio","noPhotoText":"Sem foto","variantGroup":"docentes"},{"jcr:title":"MASTER IN BUSINESS MANAGEMENT - ESPECIALIZAÇÃO EM MARKETING MANAGEMENT"},{"modalidade":"PRESENCIAL","programa":"PGLS","titulo":"ESPECIALIZAÇÃO EM MARKETING MANAGEMENT","nomeCurso":"MBM in Marketing Management","tipo":"CERTIFICATES","subtitulo":"Learn to collect information, identify opportunities, develop strategic marketing plans, and implement them in the company you work for or intend to create.","cursoId":"MBMMM","decreto":"INSERIR O DECRETO"}]