Ph.D. in Marketing from the School of Management at the University of Bath (United Kingdom) and a M.Sc. in Management with Specialization in Marketing from the Faculty of Economics of the University of Porto (Portugal). She was a Post-Doctoral Researcher in Marketing at the IMP Group in the Manchester Business School (MBS), University of Manchester (United Kingdom), in a project in partnership with the Faculty of Economics of the University of Porto (Portugal).

Associate Professor of Marketing at Insper (Brazil). Her research focuses on business-to-business (B2B) marketing and industrial networks, sales force, service marketing, social networks, cognition, and entrepreneurship. She has published her work in the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, Industrial Marketing Management, Journal of Personal Selling and Sales Management, Journal of Business Research, among other journals.